Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Wednesday, July 29, 2009
Wednesday, July 22, 2009
Wednesday, July 15, 2009
1 to 1 marketing..
here is our spill.....
One-to-one marketing (sometimes expressed as 1:1 marketing) is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment. The concept of one-to-one marketing as a CRM approach was advanced by Don Peppers and Martha Rogers in their 1994 book, The One to One Future.
Only the term is new; the approach is almost as old as commerce itself. In the past, for example, proprietors of a general store would naturally take a one-to-one approach, remembering details about each customer's preferences and characteristics and using that knowledge to provide better service. One-to-one marketing seeks to reinvest marketing with the personal touch absent from many modern business interactions.
One-to-one marketing (sometimes expressed as 1:1 marketing) is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment. The concept of one-to-one marketing as a CRM approach was advanced by Don Peppers and Martha Rogers in their 1994 book, The One to One Future.
Only the term is new; the approach is almost as old as commerce itself. In the past, for example, proprietors of a general store would naturally take a one-to-one approach, remembering details about each customer's preferences and characteristics and using that knowledge to provide better service. One-to-one marketing seeks to reinvest marketing with the personal touch absent from many modern business interactions.
Thursday, July 9, 2009
Fritz and Andre presents : nothin but lies
Advertising Terms:
Ever wonder what all those advertising terms really mean?
NEW - Different color from previous design.
ALL NEW - Parts are not interchangeable with previous design.
FOOLPROOF OPERATION - No provision for adjustments.
ADVANCED DESIGN - The advertising agency doesn't understand it.
REDESIGNED - Previous flaws fixed - we hope.
YEARS OF DEVELOPMENT - We finally got one to work.
MAINTENANCE FREE - Impossible to fix.
MEETS ALL STANDARDS - Ours, not yours.
SOLID-STATE - Heavy as hell.
Ever wonder what all those advertising terms really mean?
NEW - Different color from previous design.
ALL NEW - Parts are not interchangeable with previous design.
FOOLPROOF OPERATION - No provision for adjustments.
ADVANCED DESIGN - The advertising agency doesn't understand it.
REDESIGNED - Previous flaws fixed - we hope.
YEARS OF DEVELOPMENT - We finally got one to work.
MAINTENANCE FREE - Impossible to fix.
MEETS ALL STANDARDS - Ours, not yours.
SOLID-STATE - Heavy as hell.
Monday, July 6, 2009
"Back When" by miki loveless (edited from Tim Mcgraw)
Don't you remember
The chizel in a rock
Paintings on a cave
At ten, two and four
A warm bowl of mush
With corn and starch
Sittin' round the table
Don't happen much anymore
We got just a little complicated
It's all too under estimated
Only FnA can do this today
Our way of advertising!
Back when a hoe was a hoe
Coke was a coke
And crack's what you were doing
When you were cracking jokes
Back when a screw was a screw
The wind was all that blew
And when you said I'm down with that
Well it meant you had the flu
I love my websites
shiny, flashy, nothing but glam
buttons and pages
videos or noise
Man they sound so fine
I had my favorite direct mail
The ones I received all the time
post cards, gift certificates, discounts, and updates
What happened to those times?
I'm readin' Street Slang For Dummies
Cause FnA isn't yet, your advertsing choice
You'll get more for my money
The way it was back then
Back when a hoe was a hoe
Coke was a coke
And crack's what you were doing
When you were cracking jokes
Back when a screw was a screw
The wind was all that blew
And when you said I'm down with that
Well it meant you had the flu
Give me a quail pen for some copywriting
I want every ad to be mesmerizing
Just keep it coming
The way it was back then
Back when a hoe was a hoe
Coke was a coke
And crack's what you were doing
When you were cracking jokes
Back when a screw was a screw
The wind was all that blew
And when you said I'm down with that
Well it meant you had the flu but not swine
From Fritz and Andre's sea green album :)
Don't you remember
The chizel in a rock
Paintings on a cave
At ten, two and four
A warm bowl of mush
With corn and starch
Sittin' round the table
Don't happen much anymore
We got just a little complicated
It's all too under estimated
Only FnA can do this today
Our way of advertising!
Back when a hoe was a hoe
Coke was a coke
And crack's what you were doing
When you were cracking jokes
Back when a screw was a screw
The wind was all that blew
And when you said I'm down with that
Well it meant you had the flu
I love my websites
shiny, flashy, nothing but glam
buttons and pages
videos or noise
Man they sound so fine
I had my favorite direct mail
The ones I received all the time
post cards, gift certificates, discounts, and updates
What happened to those times?
I'm readin' Street Slang For Dummies
Cause FnA isn't yet, your advertsing choice
You'll get more for my money
The way it was back then
Back when a hoe was a hoe
Coke was a coke
And crack's what you were doing
When you were cracking jokes
Back when a screw was a screw
The wind was all that blew
And when you said I'm down with that
Well it meant you had the flu
Give me a quail pen for some copywriting
I want every ad to be mesmerizing
Just keep it coming
The way it was back then
Back when a hoe was a hoe
Coke was a coke
And crack's what you were doing
When you were cracking jokes
Back when a screw was a screw
The wind was all that blew
And when you said I'm down with that
Well it meant you had the flu but not swine
From Fritz and Andre's sea green album :)
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